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LinkedIn Marketing: An Hour a Day by Viveka von Rosen

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LinkedIn Ads

After reading about Facebook ads and how effective they can be in Facebook Marketing: All-in-One for Dummies by Amy Porterfield, Phyllis Khare, and Andrea Vahl (John Wiley & Sons, 2011), I had renewed hope for the effectiveness of LinkedIn ads. I quickly posted a question in LinkedIn’s Answers to find out how many people were experiencing great success with the ads feature.

Alas, the response was dismal. Most people saw no ROI and considered LinkedIn ads to be a waste of money and time. In fact, many of the responders indicated that Facebook ads were much more useful than LinkedIn ads—including B2B folks!

The responders did seem to like the Post A Job ads. Nearly everyone thought the job postings were well worth their investment ...

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