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LinkedIn Marketing: An Hour a Day by Viveka von Rosen

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Monthly, Daily, and Weekly Checklists

Even though you have probably created your profile and network by this point, you will want to keep an eye on both, as shown in Table 9-1. I often see profiles that are sorely out of date. As you add businesses, products, or services to your business, make sure they are reflected in your profile as well.

Also, continue to strategically build your network according to your industry and location, and see Who You Might Know, people new to LinkedIn who might be colleagues or classmates, and who in your network you should connect and build relationships with. Be proactive. As Stacy Donovan Zapar says, “Whether you are a job seeker or business person, it is much more effective to build your network before you need ...

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