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LinkedIn Marketing: An Hour a Day by Viveka von Rosen

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Wednesday: Create a Powerful Inbound Marketing Connections Strategy

If you’ve ever used Facebook lists to send messages to targeted “friends,” then you will be familiar with LinkedIn’s tags. Use them to group your network into categories of people (they won’t see what you have tagged them as) and then prepare a messaging campaign to those targeted connections. Let’s look at how to:

  • Use tags
  • Craft your messages
  • Create a PR calendar
  • Send your messages

In the beginning of this book we talked about inbound marketing as a strategy you could use to attract clients, customers, constituents, colleagues, classmates, and congregants to you. That’s what this next section is all about: creating a powerful, personalized inbound marketing connection strategy. ...

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