LinkedIn Marketing: An Hour a Day

Monday: Use Updates for Inbound Marketing

If the concept of inbound marketing is, as described by Wikipedia, “earning the attention of prospects… by producing content [that] customers value,” then it becomes very important on LinkedIn to create and share content that your network finds valuable and might want to share with their network. Fortunately, the tools LinkedIn gives us—status updates, messages, group discussions, and Answers—make this simple (if not easy). The key is to set up a system helping you to create and share content in an organized, efficient, regular, and effective way. So here’s what we’ll be doing in this chapter:

• Pulling together your content
• Setting up a system
• Setting up your schedule
• Using both LinkedIn and third-party ...