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LinkedIn Marketing: An Hour a Day by Viveka von Rosen

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Week 18: Creating Your Own Group

One of the best things you can do on LinkedIn to position yourself as a thought leader and attract new customers or clients is to create a group. (It also helps to get you found on Google!) Here are some ideas on how you can get started.

Monday: Name and Set Up Your Group

There are a lot of groups out there on LinkedIn—over 2 million of them. If you want your group to get any traction at all, people need to be able to find it! Here are a few tips to make sure you create a group that can get found and get members.

Create Your Group and Add a Logo

To create a group, select the Groups tab and move down to the Create A Group link. As shown in Figure 6-13, the first thing you have an option of uploading is the logo. ...

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