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LinkedIn Marketing: An Hour a Day by Viveka von Rosen

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Week 10: Using LinkedIn’s Add Connections Tool

If you are following LinkedIn’s suggestion to connect only to people you know, you might be missing out on some major opportunities. Let’s look at how you can grow your network to a size that maximizes your professional opportunities.

Fortunately, LinkedIn gives you many tools to connect to folks you might know. But before we get started on adding people to your network, you need to know what kind of network you want.

Monday: Decide on a LION or LamB Network

You might have heard the terms open and strategic networker used when people refer to your network on LinkedIn. Let’s clarify this terminology before moving on.

A LinkedIn open networker, also known as a LION (a term coined by Christian Mayaud, ...

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