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LinkedIn Marketing: An Hour a Day by Viveka von Rosen

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Week 7: Creating a Company Profile

In Week 7, I’ll take you step by step through creating your own company profile on LinkedIn. Even if you already have a company profile, do a quick read through this section to make sure your profile is fully optimized. LinkedIn has made a lot of changes within the past year, such as adding targeted product and service pages and company status updates. Make sure you are making the most of what LinkedIn has to offer.

Monday: Get Started on Your Company Profile

It’s Monday morning and a great time to get started on creating your company profile. Before you do, it’s a good idea to see if your company already has a profile on LinkedIn. Many people are surprised to discover that a company profile already exists. ...

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