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LinkedIn Marketing: An Hour a Day by Viveka von Rosen

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Week 4: Optimize Your Profile and Be Findable

This is one of my favorite things to do with clients: I love transforming a drab LinkedIn profile into a dynamic, findable, and effective representation of the person.

When I talk about optimizing profiles in LinkedIn, I don’t just mean keyword-stuffing the section fields. I am also referring to the original meaning for the word optimize: to make as effective, perfect, or useful as possible.

That’s what you want to accomplish in this next section—make your LinkedIn profile as effective, perfect, and useful as possible, while adding key search terms to fields heavily weighted by the LinkedIn search analytic.

Let’s start with your professional headline.

Monday: Optimizing Your Professional Headline ...

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