Chapter 2
Weeks 1–2: Get Started on LinkedIn
This chapter covers both the initial setup for your LinkedIn professional profile as well as best practice LinkedIn settings for your profile. Even if you have been on LinkedIn for a while, it will be worth your time to read this chapter because LinkedIn has recently made changes and added tools and applications you might not know about.
Specifically, I’ll talk about defining your goals for using LinkedIn and getting started by optimizing your LinkedIn presence. I’ll walk you through defining and creating your SMART (specific, measurable, attainable, realistic, and timely) goals, establishing metrics, and creating your professional account, and I’ll take you on a tour of the home page. LinkedIn’s ...
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