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LinkedIn Marketing: An Hour a Day by Viveka von Rosen

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Using LinkedIn

Before we get into the meat of LinkedIn, let’s take a look at why it works and who can use it.

How Your Network and Advanced Search Come Together

One thing I have said from the beginning is “You are only as visible as the size of your network on LinkedIn.” (I should probably trademark that!) One of the biggest complaints I get from clients is that LinkedIn just doesn’t work. And they are absolutely correct! If your network is too small, then LinkedIn won’t work: every time you do a search for a potential employee, client, or vendor, you get a “LinkedIn Member” result and an invitation from LinkedIn to upgrade to a paid account. But there is a way around that: strategically and systematically grow a network that makes you visible, ...

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