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LinkedIn Marketing: An Hour a Day by Viveka von Rosen

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Understanding LinkedIn

Very simply: LinkedIn is a social networking platform that allows you to connect, engage, and do business with other professionals by making the relationships of your business network visible and by giving you the tools you need to connect with them.

As of this printing, there are almost 200 million business members on LinkedIn and over 2 million company profiles.

LinkedIn is growing by about 100 percent per year. While it will never reach Facebook’s or even Twitter’s numbers, one has to concede that LinkedIn is a force to be reckoned with. As a business professional, no matter what industry you work within, whether you are a jobseeker, employee or an owner, LinkedIn will probably become an integral part to your business ...

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