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LinkedIn Marketing: An Hour a Day by Viveka von Rosen

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Social Marketing Is Marketing

Here’s the good news. When it comes to marketing with LinkedIn, you do not have to throw the baby out with the bathwater. In fact, many of the skills, tools, and strategies you have developed as a businessperson will not only be applicable to your LinkedIn social media marketing strategy but will be absolutely essential. There may be times when reading this book that you think, “Well, that’s not social media marketing, that’s commonsense marketing!” And you would be absolutely right. Social media is just another tool that you can add to your business toolbox. It might be the Swiss Army knife of your arsenal, providing many different tools in one, but it is still just a tool you can use. I think people get overwhelmed ...

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