Chapter 7
Connecting With and Endorsing Your Network
In This Chapter
Organizing your LinkedIn contacts
Storing conversations and notes about your first-degree connections
Understanding LinkedIn endorsements
Giving your network endorsements
Approving and displaying others’ endorsements of you
Let's look inward for a moment and think about the basic building block of your LinkedIn network — your relationship with each of your first-degree connections. Each of these relationships has a different identity, from the colleague you just met and added to your network, to a lifelong friend. LinkedIn wants to help you manage the qualities of that relationship, not just the fact that you know that person. This way, LinkedIn becomes more of your hub for managing your professional network and building your own brand and/or business.
In this chapter, I discuss how to properly use two of LinkedIn's newer functions, Contacts and Endorsements. I start by discussing how LinkedIn displays and organizes ...
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