LinkedIn for Business: How Advertisers, Marketers, and Salespeople Get Leads, Sales, and Profits from LinkedIn

Acknowledgments

I love writing books that teach cutting-edge, repeatable, resulted-oriented marketing systems. This is another such book, and that means it required input and feedback from an army of people who are implementing these ideas on the frontlines, as well as the hard-fought wisdom of other authors and bloggers.

I want to thank Joe Chernov and Elle Woulfe of Eloqua for their infinite generosity explaining their approach to LinkedIn advertising lead generation, lead nurturing, and advanced marketing automation. Joe also connected me with Eloqua’s Melissa Madian and Alex Shootman, who answered my questions about “brand armies” and their salespeople’s use of LinkedIn.

Super-duper heartfelt gratitude to my editors: Katherine Bull, Romny ...