Praise for LinkedIn for Business
“It took me years of trial and error to figure out how to truly leverage LinkedIn to drive sales and revenue for my company. If only Brian Carter had written this book in 2007, I could have fast-forwarded to success. Fortunately, you can. Buy it. Learn it. Do it. You’ll be glad you did.”
—Jason Falls, CEO, Social Media Explorer, and author, No Bullshit Social Media
“For business-to-business marketers, a million followers isn’t what’s cool in social media. A thousand qualified leads, now that’s what’s cool. Brian Carter explains, convincingly and colorfully, why year-making deals most often trace back to LinkedIn, and he shares what companies need to do to carve off their own chunk of LinkedIn’s revenue opportunity.” ...
Get LinkedIn for Business: How Advertisers, Marketers, and Salespeople Get Leads, Sales, and Profits from LinkedIn now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
