10. Advanced Strategies and Tactics for High-Impact LinkedIn Ads
Your Internet advertising is only as good as your ideas. Try to ignore the temptation of thinking you’re a creative genius and are looking to develop that single “great idea.” Lots of good ideas, combined with the discipline of testing, leads to better results faster. Fortunately, LinkedIn’s ad platform gives us plenty of data about what works and what doesn’t. It teaches us, like the Google AdWords and Facebook advertising platforms do, that most of our ideas are not as great as we thought. It teaches us that we have to tailor our message to the audience we’re targeting, and that we should test the way we’re targeting the people we want to reach.
My experience has been that when ...
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