7. Best Practices: Online Advertising and LinkedIn Advertising
Advertising has long been an essential communication tool for business. It’s a way to raise awareness for your brand or get consumers to take action. Businesses pay those who have audiences (publishers, networks, TV stations, radio channels, and websites) for the privilege of getting their message out.
Online advertising is a huge and important part of the marketing world. Total money spent on Internet ads is expected to surpass print advertising for the first time ever in 2012. Internet advertising is also expected to be about half that of television advertising in 2012, and may equal TV advertising by 2016.1
Businesses advertise because it’s effective for a number of goals, including ...
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