5. Generating Leads with Content Marketing and LinkedIn Answers, Events, & Groups
As a social marketer, how will your success will be judged? Every company is different, and you’ll have your own set of goals and priorities, but here are some of the things you may be held accountable for:
• How well did you support the sales team?
• How many leads did your efforts generate for the sales team?
• What have you done to differentiate your company’s brand from your competitors?
This chapter shows marketers how to excel in all three of these areas using LinkedIn Answers, Events, and Groups to showcase your company’s thought-leading expertise and your custom-created, value-adding, persuasive content:
• LinkedIn Answers is a place where you can ask ...
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