This chapter is about the best practices online marketers have already developed and how to apply them to LinkedIn. While working for better social media results and teaching people to do the same, I’ve noticed a common mistake: reinventing the wheel.
People sometimes start marketing with new platforms such as Facebook and LinkedIn without considering what best practices have created marketing successes on other platforms. For example, on Facebook, some companies assume they need fans even if email marketing is their most successful strategy to date. Perhaps they can simply use Facebook ads to get more email addresses and skip fans altogether. On LinkedIn, some advertisers forget—or never learned—that ...
With Safari, you learn the way you learn best. Get unlimited access to videos, live online training,
learning paths, books, interactive tutorials, and more.