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Linked Data: Structured data on the Web by David Wood, Marsha Zaidman, Luke Ruth, and Michael Hausenblas

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Chapter 6. Enhancing results from search engines

This chapter covers

  • Adding Resource Description Framework in Attributes (RDFa) to HTML
  • Using RDFa and the GoodRelations vocabulary to enhance HTML
  • Using RDFa with schema.org
  • Applying SPARQL to extracted RDFa

Previous chapters covered discovering Linked Data on the Web. This chapter will guide you in enhancing your own web pages with RDFa. We’ll start with a typical HTML web page designed for human readability and demonstrate how to embed RDFa content that will enable your page to be both human- and machine-consumable. The presence of this Linked Data will improve search engine optimization (SEO) and the likelihood that your web content will be discovered.

We’ll then convert a web page ...

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