You are previewing Link Out: How to Turn Your Network into a Chain of Lasting Connections.
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Link Out: How to Turn Your Network into a Chain of Lasting Connections

Book Description

Proven networking strategies to achieve lifetime professional success

In today's competitive market, the typical ways of communicating don't serve the purpose of building strong, long-term connections. We need to build collaborative relationships that are memorable and influence others to aid in achieving our goals. What is the first step to connecting with the right person? It's not simply passing along a business card or rattling on about yourself, it is listening to what to the other person has to say. Link Out is filled with strategies that can turn strangers into connections that can change your career or business.

  • Explains how to ensure that potential entourage members perceive you positively

  • Offers a tracking process, which enables accountability

  • Teaches how to express visions and goals through your personal brand

  • Helps you to transform brief connections into relationships that produce valuable introductions and referrals

Link Out delivers an entourage of people willing and eager to make introductions, connections, and referrals—propelling one's resume or business to the top of the heap.

Table of Contents

  1. Cover
  2. Contents
  3. Title
  4. Copyright
  5. Dedication
  6. Acknowledgments
  7. Introduction
  8. Chapter 1: Everyone Needs an Entourage
    1. Who Do You Want in Your Entourage?
    2. It Takes an Entourage
    3. A Look Back at History
    4. Back to the Future
    5. The Power of a Link
  9. Chapter 2: The Foundation for Attracting Your Entourage
    1. Vision Statement
    2. Personal Vision Quiz
    3. Vision Success Stories
    4. Your Personal Billboard
    5. Marketing Plan
    6. Give-to-Get Philosophy
  10. Chapter 3: Recruit Your Entourage
    1. Entourage Qualifications
    2. Talk to Your Family
    3. Enlist the Wisdom of Your Friends
    4. Tap into Your Professional Network
    5. Link Out to Your Entourage: On Planes, Trains, and Waiting on Line
    6. Join Your Community
  11. Chapter 4: Communication 2.0
    1. It’s Not about You
    2. How Many People Do You Need to Meet?
    3. Rules of Engagement
  12. Chapter 5: Entourage Etiquette
  13. Chapter 6: Linking Out with Social Media
    1. How Social Media Is Changing How People Relate
    2. How Silicon Valley Entrepreneurs Connect
    3. How to Use Social Media to Recruit Your Entourage
    4. Social Media Tips to Communicate Your Personal Brand and Vision
    5. Your Brand and Connections Grow with Social Media
  14. Chapter 7: Launching or Reigniting Your Career
    1. A New Career Model
    2. The Internship: Not Just for First-Timers
    3. The Treasure Map: Discovering the Career of Your Dreams
    4. Real Life Career Adventures
  15. Chapter 8: Grow Your Business and Your Sales by Linking Out
    1. Business-Development Vision
    2. Your Entourage: A Source for Referrals
    3. Marketing for Business Development
  16. Chapter 9: Clear the Accountability Hurdle and Grow Your Entourage
    1. How to Be Accountable to Others
    2. How to Be Accountable to Yourself
    3. Overcommitting versus Undercommitting
    4. What Can You Expect from Your Entourage
    5. Set an Accountability Strategy
  17. Chapter 10: Pay It Forward
    1. The Power of Giving
    2. Linking Out: A World Vision
    3. The Pay It Forward Philosophy in Action
  18. About the Author
  19. Index