Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More, 2nd Edition

 

Index

 

 

 

 

 

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

Acknowledgment:

     of others, 15

     of positive comments, 92–95

Administaff, 208

Advertising, 181–196

     available tools for, 40

     to drive traffic and leads, 183–184

     on Facebook, 28, 182–190, 192–195

     integrating social media with, 173

     lifetime value of, 191–195

     on LinkedIn, 190–191

     post boosts, 184–185

     and return on marketing investment, 218

     television, 248

     traditional, 38, 69, 127

     on Twitter, 191

     wasteful spending on, 34–35

     (See also Target audience) ...