The following is a list of recommended books to continue your exploration of the key concepts of a likeable business. Happy reading!
General Reads for Business Leaders
Great by Choice, by Jim Collins and Morten T. Hansen
The Four Obsessions of an Extraordinary Executive: A Leadership Fable, by Patrick Lencioni
Word of Mouth Marketing, by Andy Sernovitz
The Mesh, by Lisa Gansky
For Better or for Work: A Survival Guide for Entrepreneurs and Their Families, by Meg Cadoux Hirshberg
Tribes, by Seth Godin
Digital Leaders: 5 Simple Keys to Success and Influence, by Erik Qualman
Built to Sell, by John Warrilow
Running the Gauntlet, by Jeffrey Hayzlett
Uncertainty: Turning Fear and Doubt into Fuel for Brilliance, by Jonathan Fields
Launch, by ...