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Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver by Theresa Braun, Dave Kerpen

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CHAPTER 11

Gratefulness

The ROI of “Thank You”

I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder.

—Gilbert K. Chesterton

Nora Firestone had always said she wished she could one day go back and thank every single teacher who has made a difference in her life. So one day, she did just that. She decided it was time to track down and contact each former teacher of hers. Over the course of two years, using many different methods of searching, Nora finally found and thanked every teacher who has had an impact on her life.

Her sixth-grade gym teacher, Mr. Sybil, had been especially significant. Nora recalls a time when she raced against her grade’s rope-climbing champ, the “toughest girl” ...

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