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Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver by Theresa Braun, Dave Kerpen

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CHAPTER 10

Simplicity

Less isn’t more; just enough is more.

—Milton Glaser

Joel Gascoigne was a big fan of Twitter, but he had one problem: he found it difficult to consistently tweet and share all the great articles he found. He tested various scheduling tools, but they all just made things more complicated: you had to pick the date and time, fiddle with a schedule, and, in general, deal with an even greater hassle than before. He wanted something simple and effective. So Joel thought, “Well, I’ll just create a better way to share on Twitter myself.” And he did.

Buffer is an application that allows users to easily and efficiently share posts via social media by adding articles and multimedia to their account and then automatically posting ...

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