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Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver by Theresa Braun, Dave Kerpen

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CHAPTER 4

Transparency

The Truth Shall Set You Free

As a small businessperson, you have no greater leverage than the truth.

—John Greenleaf Whittier

Nothing in the world could have prepared me for what I suddenly faced as a cast member of a reality television show. The moment I got out of the limo and walked into the spectacular $30 million home in Acapulco Bay where Paradise Hotel was being filmed for Fox, cameras were following my every move. Two standing camera crews were following the other 10 cast members and me, and as I would later learn, no fewer than 1,200 stationary cameras were planted throughout the house. For three months in the summer of 2003, the toilet and shower were the only places where there were no cameras recording everything. ...

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