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Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver by Theresa Braun, Dave Kerpen

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CHAPTER 3

Authenticity

Just Be Yourself

I had no idea that being your authentic self could make me as rich as I’ve become. If I had, I’d have done it a lot earlier.

—Oprah Winfrey

What would you do if an employee stole $17,000 from you? When I spoke to BELFOR CEO Sheldon Yellen, he made it clear that his company’s values are authentically his own and that he is “loyal to a fault,” believing that we all have a little bit of good inside of us. He then told me a remarkable story about an employee who stole a swimming pool from the company. The employee had installed and invoiced the pool to try to avoid getting caught. When Sheldon found out, he immediately called the employee and told him to meet him at the airport the next day at 10 a.m. sharp. ...

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