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Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver

Book Description

It pays to be LIKEABLE! “Dave Kerpen has explained why customers expect more, and he gives you the tools to deliver on your brand promise. Be honest, be transparent, and be authentic. If you want to be likeable in business, you must read this book!” —Jeffrey Hayzlett, bestselling author of Running the Gauntlet and The Mirror Test “Dave Kerpen’s manifesto on becoming a likeable leader of a likeable business applies equally well to social entrepreneurs and the nonprofit sector. Gratitude is his concluding principle, and I sure am grateful to Dave for writing this book.”