I wrote this book for the curious business man and woman. You are the ones who are always looking to learn more. Through your learning, you’ve likely realized that there is too much focus on accounting data and not enough on understanding the factors that influence the data. You see your colleagues, bosses, peers in other companies, and those who work for you make decisions that make you scratch your head even though the analyses may support that decision from an accounting perspective.
Although this is not an accounting book, I suspect, based on early feedback and from those who have read my other works, that many accountants will not only read this book and gain insights into the numbers they deal with, but also the limitations ...
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