Leveraging Cultural Diversity in Emerging Markets

Chapter 2

Economic and CulturalTransformations at Emergingand Frontier Markets

Emerging and Frontier Markets’ Economic and Cultural Influences Across the Globe

The impact and influence of emerging markets on advanced economies and global trade are impressive. Today, these countries constitute over half of the world’s population, with China and India accounting for over one-third of it. Many of these emerging economies are facing rapid urbanization and industrialization, as a result of intense economic transformations. As of 2013, as shown in Figure 2.1, 9 of the 10 largest metropolitan areas in the world are located in emerging markets.

Figure ...