Video description
Now more than ever, the customer is king -- in the driver's seat with access to more data, on more devices, than ever before. As a business leader in this new environment, how will you compete for customers? Retain your base? Grow your business? Today's business models are fast becoming obsolete with cloud computing, new security challenges, and consumer demands for access to information with a superior experience. You need an integrated approach to leveraging the technologies that will drive this transformation across a plethora of devices. Now more than ever, the customer is king -- in the driver's seat with access to more data, on more devices, than ever before. As a business leader in this new environment, how will you compete for customers? Retain your base? Grow your business? Today's business models are fast becoming obsolete with cloud computing, new security challenges, and consumer demands for access to information with a superior experience. You need an integrated approach to leveraging the technologies that will drive this transformation across a plethora of devices. In this Harvard Business Review video webinar, leading business and IT thinker Andrew McAfee makes the case for integrated solutions, by explaining the three ""forces"" that are converging, which stand to redefine the business landscape.Table of contents
Product information
- Title: Leverage Technology for Business Transformation
- Author(s):
- Release date: July 2012
- Publisher(s): Harvard Business Review
- ISBN: None
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