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Level Up Your Gamification to Solve Big Business Problems

Video Description

By now, hundreds of gamification tools have been developed-ranging from something as simple as points, badges and leaderboards, to different kinds of ranks and reputations. So how do you decide what's the right tool for the job. Driving loyalty that lasts many years requires a very different set of tools from driving participation during a conference that only lasts a few days. This session will introduce you to the concept of effective timescale for behavior changes. And we will discuss its connection to the feedback timescale of the various gamification tools. Using these concepts, we will also show you a framework for choosing the optimal tool(s) for a variety of business problems-ranging from onboarding, marketing campaigns, to collaboration, innovation, and something much bigger. Dr. Michael Wu Chief Scientist, Lithium