Subject Index
A
Accessibility
allowing adjustmentsto design, 48–49
Click here, More, (don’t use), 263
color-blind people, 50–51
JAWS, picture of links list, 263
links to laws and guidelines, 8
on-page layering, 146
personas, 32
PDFs, 122
sans serif type, 62
Search box, 85
tables, 249
text size, 63
usability testing, 311
videos, 272
Action verbs, 221–222
Action phrases (calls to action, verb phrases) in
headings, 177
headlines, 161
links, 262
Active space, 56
Active voice, 208–210
Ads, not make content look like, 284
Alignment
in overall design, 55
in tables, 250
All capitals, not writing in, ...
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