Interlude 3

The New Life of Press Releases

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The Internet has radically changed the audiences, life span, distribution, and uses of press releases; but press releases haven’t changed to meet the needs of web users. They should.

If your web site includes news briefs in any of their various forms – press releases, news items, announcements – this interlude is for you.

The old life of press releases

A typical press release is one or two pages about a key event, key person, new results, or new information. Press releases were originally designed to get information to newspaper and broadcast reporters with the hope that they would feature the news that ...

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