Acknowledgments
Once again, with gratitude to all who helped me bring this book to you:
• Steve Krug for updating the Foreword with his wonderful, kind words
• Kristina Halvorson and Jared Spool for the kind quotes on the back cover
• Duane Degler, Natalia Matveeva, Penny Lane, Chris Frederick Willis, Katey Simetra, Carol Barnum, and Caroline Jarrett for adding their praise
• Kristina Halvorson, Caroline Jarrett, Ahava Leibtag, and Natalia Matveeva for reviewing drafts and offering excellent suggestions
• Jeff Rum for helping with Chapter 3
• Elaine Brofford for once again pointing me to so many great examples (examples desperately in need of letting go of the words and examples that shine by already applying the principles in this book)
• ...
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