13 Getting from Draft to Final Web Pages
Your job as a web content writer isn’t over when you’ve first created the content. Whether you are a blogger, a solo author on your own web site, or part of a larger organization, you will have better and clearer content if you include editing, revising, and proofreading in your writing process. If you have colleagues and stakeholders, you may also need to give your drafts to them and then negotiate with them about what to say and how to say it.
Your attitude about reviewing and revising can go a long way to making it a smooth and productive process. Make it fun. Make it a learning experience. As Tom Brinck told me to tell you when he reviewed the first draft of this chapter:
You should delight in feedback ...