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Letting Go of the Words by Janice Redish

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Interlude

The New Life of Press Releases

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The Internet has radically changed the audiences, the life span, the distribution, and the use of press releases, but press releases haven’t changed to meet the needs of web users. They should.

If your web site includes news briefs in any of their various forms – press releases, news items, announcements – this interlude is for you.

The old – and ongoing – life of a press release

A typical press release is one or two pages about a key event, a key person, new results, or new information. Press releases were originally designed to get information to newspaper and broadcast reporters in a timely manner, ...

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