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Letting Go of the Words by Janice Redish

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4 Getting There

Pathway Pages

From home pages, let’s continue on to thinking about the content for your pathway pages.

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The key message of this chapter is that your busy site visitors are trying to get to “the good stuff” – to whatever they are looking for – as quickly as possible. They don’t want to stop and read on the way. They are still navigating. They aren’t “there” yet.

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In this chapter, we explore these eight points:

• Most site visitors are on a hunt – a mission – and the pathway is just to get them there.
• People don’t want to read ...

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