is a simple way of saying
complicated things.”
“style
—JEAN COCTEAU
INTRODUCTION
INTRODUCTION
7
A graphic designer’s job is to successfully represent the client’s message visually.
At Top Design, we believe that effective design is grounded in simplicity; that economy
of design prevents visual overload, revealing the distinct personality of the client and the
message they wish to impart. Much of the work selected for this book relies on
the power of subtlety to convey the style and sensibility of both client and designer.
The selection process was a collaborative effort—inspiring, exciting, and at times,
daunting—as we culled approximately 500 pieces from more than 1,500 impressive entries
submitted by designers worldwide. The work appearing in this book met our benchmarks
of outstanding design through the use of spare, elegant typography and striking bold and
neutral color palett
es, as well as the expert handling of design elements throughout the
letterhead systems. Each logo chosen to appear successfully communicates the intention
and personality of the client it represents, through the use of icons, symbols, hand-rendered
illustration, and typography.
We hope this book provides enjoyment to the casual reader and inspires fresh, creative
solutions for designers worldwide.
LETTERHEAD & LOGO DESIGN 8
8
Top Design Studio is a Los Angeles–based graphic design firm, established in
1991 by Peleg Top, principal and creative director. Following Peleg’s passion for
well-crafted logos and brand identities, Top Design Studio quickly gained status
in the design community. Prestigious clients in the music and entertainment
industries as well as not-for-profit organizations contributed to the studio’s
success and growing reputation. Peleg serves as chair of the Grammy Awards
album packaging committee and is past president of the Graphic Artists Guild,
southern California chapter. Top Design Studio has been featured in such major
design publications as
Print
,
HOW
, and
Communication Arts
, and has received
numerous awards for design excellence.
TOP DESIGN STUDIO » 11108 RIVERSIDE DRIVE, LOS ANGELES, CA, 91602 » WWW.TOPDESIGN.COM
TOP DESIGN STUDIO
9
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