Let Go To Grow: Escaping the Commodity Trap

Preface—Let Go To Grow

Sustained revenue growth is hard. The odds of a company maintaining a growth rate above the Gross National Product are worse than one in ten. Markets are in such a state of flux that responding to the challenges of the marketplace with traditional business strategies does little more than let a firm survive.

This difficult business environment has been fueled by technological advances that enable suppliers and customers to work hand-in-hand, globally and in real time, remaking the way companies need to operate.

There are big winners in this economy, though. These winners are creating new opportunities by driving productivity, collaboration, and innovation in concert—through their businesses and relationships—to create a ...