Lessons in Typography Learn By Video

Table of contents

1. Typographic characters are incredible works of art. Recognizing the exquisite subtleties of well-designed letters—and learning the language of type—improves our awareness, appreciation, and understanding of all things typographic.
   1. Welcome
   2. Waking Up to the Details of Type
   3. Recognizing Typographic Voices
   4. Talking Typogaphy: A Crash Course
   5. Identifying Typefaces
2. Stand-alone letters have many uses in design. Learning to choose and modify typographic characters for stand-alone presentations is useful not only for the creation of things such as monograms and drop caps, it also teaches lessons that you can apply when working with some—or all—of the letters contained in words appearing in logos and headlines.
   1. Getting to Work: Tools for Type
   2. Finding Uses for Solo Characters
   3. Adding Decor to Letters
   4. Integrating Imagery with Letterforms
   5. Modifying Characters
   6. Morphing Letters with Digital Effects
3. Fundamental typographic know-how is essential when it comes to properly presenting words within logos and headlines. This chapter focuses on critical aspects of font choice, letterspacing, legibility, and ligatures.
   1. Finding the Right Font Persona
   2. Kerning to Achieve Perfect Letterspacing
   3. Modifying Characters to Improve Spacing
   4. Letting Ligatures Help
4. This chapter includes strategies for creating eye-catching and conceptually targeted logos and headlines.
   1. Establishing Visual Hierarchy
   2. Breaking and Bending Baselines
   3. Combining Fonts
   4. Creating a Stage for Words
5. In the world of design, type very often coexists with imagery. This chapter deals with ways of adding decor, illustrations, and photos around, within, and beneath words.
   1. Brainstorming Word-plus-image Solutions
   2. Placing Icons With Type
   3. Changing a Letters and Words Into Images
   4. Safely Placing Type Over Imagery
   5. Enclosing Words with Decor and Imagery
6. This chapter discusses typographic practices that help ensure your layouts’ type looks good and functions clearly when its put before the eyes of your target audience.
   1. Prioritizing and Ensuring Text Legibility
   2. Building Spaces for Type with Columns and Grids
   3. Helping text fit
   4. Nine Things You Should Avoid When Presenting Text in Layouts
   5. Wrapping Up