Lessons in Radical Innovation: Out of the box — straight to the bottom line

Chapter 2. Changing the game: Don’t just change the rules – change what you are

It begins with a single drop of rain, falling from a stormy sky. Then a multitude of droplets, merging, converging, flowing into puddles, streams and rivers, surging towards the common destiny of a whole that is greater than the sum of its parts.

The all-enveloping ocean, source of life on this planet, pooled from millions of individual channels, individual tributaries, individual torrents of unstoppable energy.

Water

Break it down to its constituent molecules – one part hydrogen, two parts oxygen – and you have the solid basis of a liquid asset that can quench ...