Chapter 1. The catalysts of radical innovation: The drivers of quantum change
Itâs fascinating how the word âinnovationâ has become such a positive concept. Words like âinventionâ and âevolutionâ are much less sought after to describe major achievements.
When someone describes your business as âinnovativeâ you feel great. But if they call you âinventiveâ the compliment seems somewhat dubious â as if your real skill is for making things up.
If someone says that your business is âevolvingâ, the comment will probably leave you stone cold! Itâs interesting how the concept of âevolutionâ has become so linked to Darwinâs ...
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