Chapter 2
That Vision Thing
This chapter will focus on the role that organizational vision plays in ensuring a successful transformation. Specifically, we will focus on the following concepts:
- Learning the importance of an effective vision
- Determining whose vision it is
- Ensuring that employees feel a sense of ownership for the vision
- Learning the effective way to create a vision
- Aligning the vision with people's personal visions
- Inspiring people through the use of the vision
- Looking at ways to make the vision real in people's daily lives
