Bibliographie

Abell, D.F., Hammond, J.S., Strategic Market Planning, Prentice Hall, 1979.

Anastassopoulos, J.-P.,, Blanc, J.-P., Pour une nouvelle politique d’entreprise, PUF, 1995.

Ansoff, H.I., Corporate Strategy, McGrawHill, 1965.

Atamer, T., Calori, R., Diagnostic et décisions stratégiques, Dunod, 2003.

Barney, J. B., Hesterly, W.S., Strategic Management and Competitive Advantage, Pearson, 2006.

Barney, J. B., « Firm resources and sustained competitive advantage », Journal of Management, vol. 17, N° 1, pp. 99-120, 1991.

Barney, J. B., « Looking inside for competitive advantage », Academy of Management Executive, vol. 9, N° 4, pp. 49-61, 1995.

BCG, Les Mécanismes fondamentaux de la compétitivité, Hommes et Techniques, 1980. ...

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