Introduction

We’re delighted that you are interested in one of the most exciting, versatile, and creative subjects of photography: visual design. Writing a book about this important but often-overlooked subject is of particular concern to us. It is a matter near our hearts—image design is a main focus of our own photography. There are countless resources that address the technology of photography, but often the photo tips or general rules for image design are unsatisfactory. Based on what we’ve seen, the resources that attempt to impart both an understanding of photographic design elements and practical advice are, at best, insufficient. Because personal taste plays such a large role in this area of photography, most approaches to the topic are ...

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