Foreword
One of the undeniable trends of the 21st century has been "data is king". Our ability to collect and store data is reaching new heights every year. In 2000, companies knew who their customers were and how to contact them by phone, fax, or e-mail. In 2015, we have the technology to not only know who our customers are, but what each customer is doing with our products. Customers can submit feedback and help with requests with the click of a button, and there are "service needed" alerts built into products and equipment in nearly all industries. The "Internet of Things" allows a level of data collection that far exceeds our ability to review and respond.
Successful businesses know that the only thing worse than not knowing what your customers ...
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