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Learning Path: UX Strategy

Video Description

User experience strategy entails a blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This Learning Path provides you with a methodical set of lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want. UX strategy consultant Jaime Levy takes you through the process, including instructive business cases, historical context, and real-world examples so you can see these tactics in action and understand how to apply them to your own work.

Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this Learning Path will equip you with simple-to-advanced strategy approaches that you can use in your work right away. You’ll be able to define and validate your target users through provisional personas and customer discovery techniques. You’ll learn how to conduct competitive research and analysis to identify opportunities to create unique value, even in a crowded competitive marketplace. You’ll understand how to focus your team on the primary utility and business model of your product by running structured experiments using prototypes. And you’ll learn how to create UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics.

Table of Contents

  1. Introduction
    1. Introduction to the Practice of UX Strategy 00:01:06
    2. Who Should Study UX Strategy and About Instructor Jaime Levy 00:09:35
  2. Why UX Strategy is Crucial
    1. UX Strategy Case Study: The Drug Treatment Center 00:07:31
    2. A Brief History of UX Strategy 00:01:52
    3. Misinterpretations About UX Strategy 00:06:40
    4. So What the Hell Is UX Strategy and Why Is it Crucial? 00:02:12
  3. The Four Tenets of My UX Strategy Framework
    1. Understanding Jaime Levy's UX Strategy Framework 00:05:26
    2. Explanation of Tenet 1: Business Strategy 00:07:38
    3. Explanation of Tenet 2: Value Innovation 00:09:12
    4. Explanation of Tenet 3: Validated User Research 00:09:20
    5. Explanation of Tenet 4: Killer UX Design 00:06:34
    6. UX Strategy Business Case: Airbnb 00:08:53
    7. Top 10 Not-UX Strategies to Avoid 00:01:33
  4. Validating the Value Proposition
    1. A Personal UX Strategy Anecdote: The Blockbuster Value Proposition 00:03:18
    2. Five Steps to Identify and Validate a Value Proposition 00:04:19
    3. Define Customer Segments and Their Problems by Creating a Provisional Persona 00:05:55
    4. Conduct Customer Discovery to Validate Your Provisional Persona 00:08:20
    5. Validating the Value Proposition Recap 00:01:30
  5. Introduction
    1. Introduction to Conducting Competitive Research and Analysis 00:01:07
  6. Why a Competitive Advantage is Everything
    1. Personal Anecdote: My Father's Hot Dog Stand 00:03:29
    2. Download the UX Strategy Toolkit, Because Spreadsheets Are Rad! 00:02:19
  7. Knowing the Competition
    1. Personal Anecdote: The Blockbuster Value Proposition (Continued) 00:03:01
    2. Understanding the Competition 00:04:20
    3. How to Find Your Competitors 00:07:49
    4. Benefits of Having the UX Team Do the Competitive Research 00:02:23
  8. Doing the Research
    1. Filling Out the Competitive Analysis Matrix With Data 00:19:40
  9. Analyzing the Research
    1. What Is Competitive Analysis? 00:04:45
    2. Four Steps to Conducting Competitive Analysis 00:06:16
  10. Creating a Findings Brief
    1. Step 4: Creating a Competitive Analysis Findings Brief 00:09:22
    2. Conducting Competitive Research and Analysis Recap 00:01:27
  11. Introduction
    1. Introduction to Creating Prototypes to Test Product Market Fit 00:01:17
  12. What is Value Innovation
    1. Personal Anecdote: The Floppy Disk Magazine 00:04:38
  13. The Four Techniques for Value Innovation Discovery
    1. The Four Techniques for Value Innovation Discovery 00:09:21
    2. Step 4: Storyboarding Value Innovation and Recap 00:07:53
  14. Creating Prototypes for Experiments
    1. Personal Anecdote: Giving It Your Best Shot 00:05:46
    2. Case Study: TradeYa, the Online Bartering Platform 00:05:57
    3. What Is an Experiment? 00:02:18
    4. Concierge MVP and Mechanical Turk 00:03:42
  15. Testing Product / Market Fit by Using Prototypes
    1. Testing Product / Market Fit by Using Prototypes 00:11:14
    2. Prototyping Experiments Recap 00:02:22
  16. Introduction
    1. Introduction to Conducting Guerrilla User Research 00:01:03
  17. What is Validated User Research
    1. User Research vs. Guerrilla User Research 00:05:17
    2. Walking Through a Guerrilla User Research Field Study 00:04:26
    3. The Three Phases of Guerrilla User Research 00:03:03
  18. The Planning Phase
    1. Step 1: Determining the Objectives 00:01:52
    2. Step 2: Preparing the Questions 00:05:04
    3. Step 3: Scouting Out the Venue 00:07:13
    4. Step 4: Advertising for Participants 00:04:43
    5. Step 5: Screening the Participants 00:04:31
  19. The Interview Phase
    1. Conducting Interviews and Extracting Measurable Feedback 00:06:51
  20. The Analysis Phase
    1. The Analysis Phase 00:04:02
    2. Guerrilla User Research Recap 00:01:35
  21. Introduction
    1. Introduction to Designing for Conversion 00:00:59
  22. Overview of Designing for Conversion
    1. Designing for Conversion and Growth Hacking 00:07:02
  23. Rocking the Funnel Matrix
    1. Using the Funnel Matrix Tool 00:03:24
    2. The Vertical Axis of the Funnel Matrix 00:05:40
    3. The Horizontal Axis of the Funnel Matrix 00:17:37
  24. Conducting Landing Page Experiments
    1. What the Hell is a Landing Page? 00:01:50
    2. How to Create a Landing Page and an Online Ad Campaign 00:10:11
    3. Case Study of a Successful Landing Page Experiment 00:05:20
    4. Designing for Conversion Recap 00:01:24