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Learning Path: User Research Fundamentals

Video Description

User research—when done correctly—can reveal volumes of valuable information about where your users come from, who they are, what their needs are, and what they like and dislike. This Learning Path shows you how to conduct research to collect and measure the quantitative and qualitative data you need to design useful products. You'll not only understand what your users do but why they do it.

Table of Contents

  1. Introduction
    1. Introduction And About The Author 00:01:41
    2. The Value Of UX Research 00:03:03
    3. Course Overview 00:02:39
  2. Overview Of UX Research Methods
    1. Usability Testing Overview 00:03:06
    2. Overview Of User Interviews 00:02:13
    3. Personas 00:01:30
    4. Expert Reviews 00:02:19
    5. Diary Studies 00:02:16
    6. Lean Research Techniques 00:02:12
  3. Planning A Usability Study
    1. Overview Of The Study Plan 00:03:48
    2. Running The Planning Meeting With Stakeholders 00:14:34
    3. Determine The Number Of Users To Test 00:07:32
  4. User Recruitment
    1. User Recruitment Overview 00:07:35
    2. Determine Recruitment Criteria 00:10:38
    3. Finding And Screening Participants 00:09:38
  5. Task Design
    1. Overview Of Task Design 00:06:33
    2. Verb-Based Tasks 00:04:22
    3. Scavenger Hunt Tasks 00:04:26
    4. Best Practices For Task Design 00:04:13
    5. Interview Based Tasks 00:06:47
    6. Exercise - Creating Your Own Tasks 00:03:50
  6. Building The Prototype
    1. Low Fidelity Versus High Fidelity 00:07:54
    2. Building Paper Mockups 00:04:46
  7. Moderating A Usability Study
    1. Overview And The Roles Of A Test Moderator 00:03:41
    2. Overview Of A Usability Test Session 00:04:29
    3. Pre-Test Briefing With Users And Observers 00:05:31
    4. Running The Usability Test Session 00:08:20
    5. Exercise - Practice Your Moderation Skills 00:02:54
  8. Analyzing The Data
    1. Performance Metrics 00:04:40
    2. Observation Versus Inferences 00:12:20
    3. Rolling List Of Observations 00:05:28
    4. The KJ Technique - Prioritizing Data Findings 00:12:23
    5. Exercise - Running A KJ Exercise 00:02:06
  9. Communicating The Study Results
    1. Success Factors For Communicating Results 00:06:23
    2. Informal Methods - Email, Dashboard, Working Meetings And Integration With Bug Tracking System 00:04:22
    3. Formal Methods - Workshop, Highlight Videos And Report 00:08:37
  10. User Interviews
    1. User Interviews - Overview And Benefits 00:05:08
    2. Logistics And Interviewing Tips 00:06:37
    3. Topics To Cover And Questions To Ask 00:05:06
    4. Data To Collect 00:02:37
    5. Exercise - Practice Your Interviewing Skills 00:01:51
  11. Personas
    1. Overview Of Personas 00:05:04
    2. Analyzing The Data 00:06:32
    3. Writing Persona Descriptions 00:03:21
    4. Integrating Personas Into The Development Process 00:05:45
  12. Expert Reviews
    1. Expert Reviews Overview 00:08:48
    2. Heuristic Evaluations 00:04:34
    3. Expert Reviews Based On Design Principles And Patterns 00:04:25
    4. Task Based Expert Reviews 00:10:32
    5. Exercise - Conduct A Task-Based Expert Review 00:01:16
  13. Diary Studies
    1. Diary Studies Overview 00:03:56
    2. Types Of Diary Studies - Unstructured Diaries, Survey Diaries And Usability Test Diaries 00:06:16
  14. Lean UX Research Techniques
    1. Lean UX Research Techniques Overview 00:01:22
    2. 5-Second Tests 00:05:51
    3. First Click Tests 00:03:12
    4. Comprehension Tests 00:02:45
    5. Task Cataloging Questionnaire 00:01:41
    6. Catalog Test 00:02:21
  15. Summary
    1. Resources And Wrap Up 00:03:20
    2. Introduction to Experience Mapping 00:08:21
    3. Principles of Alignment 00:16:01
    4. Initiate: Starting A Mapping Project 00:22:44
    5. Investigate: Understanding Users and Businesses 00:22:46
    6. Illustrate: Drawing The Map 00:27:16
    7. Align: Creating Value 00:22:46
    8. A Closer Look at Touchpoints 00:27:42
    9. Extending The Technique 00:19:34
    10. Evangelizing Experience Mapping 00:17:24
    11. Summary 00:07:42
    12. Overview of the Course 00:02:15
    13. Why Should You Run A/B Tests? 00:04:18
    14. The 10 Steps and An Overview of Case Studies 00:03:01
    15. Case Study 1: Red vs. Green Button 00:22:16
    16. Case Study 2: Testing a New Landing Page 00:16:11
    17. Case Study 3: Price Recommendations on an Online Marketplace 00:11:46
    18. Summary: Setting Up an A/B Test 00:05:16
    19. Some of Your Options 00:04:53
    20. Scaling A/B Testing and Developing a Culture of Experimentation 00:06:53