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Learning Path: How to Do Great Customer Interviews

Video Description

You're working on a new product or project, or you’re trying to overhaul an existing one. You know you have to learn more about your customers—what problems they're trying to solve, their abilities and frustrations, and (most importantly) how they'll make the decision to buy—or not buy— your future product. This Learning Path will prepare you to conduct your first highly effective customer interview; you’ll learn how to create a “hypothesis,” how to get people to speak freely, how to best take notes on what they say, and how to share what you've learned with your team.