Video description
You're working on a new product or project, or you’re trying to overhaul an existing one. You know you have to learn more about your customers—what problems they're trying to solve, their abilities and frustrations, and (most importantly) how they'll make the decision to buy—or not buy— your future product. This Learning Path will prepare you to conduct your first highly effective customer interview; you’ll learn how to create a “hypothesis,” how to get people to speak freely, how to best take notes on what they say, and how to share what you've learned with your team.
Table of contents
- Introduction: Get Your First Interview Done in Less than 60 Minutes
- Just Do It: A 60-minute Plan for Getting Started with Customer Interviewing
- What's a Hypothesis, and Why Do I Need One? (with exercise)
- Why Are Interviews the Right Tool for Learning?
- How to Write Effective Interview Questions (with exercise)
- Taking Useful Interview Notes (with template)
- Getting Customers to Talk Honestly in an Interview
- Your First Interview
- How Did Your First Interview Go? Using Immediate Feedback to Get Better Next Time (with exercise)
- What Did You Learn? Capturing Ideas and Drawing Conclusions from Your Interview (with exercise)
- How to Share Learnings with Skeptical Coworkers Conclusion
Product information
- Title: How to Do Great Customer Interviews
- Author(s):
- Release date: March 2017
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781491984789
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